About Us
Welcome to Business Advisory Services Australia
We help Australian business owners simplify operations, strengthen teams, and drive sustainable growth.
Who Are We
BAS-AU is a trusted partner for Australian businesses, providing strategic advice and hands-on support to help business owners achieve sustainable growth. We bring clarity, structure, and practical solutions to the challenges of running and scaling a business.
Our Mission
To help Australian business owners achieve clarity, structure, and sustainable growth.
What We Do
- Business Strategy & Advice
- Systems & Financial Optimisation
- Executive & Operational Support
- People, Policy & Compliance
- Sales & Growth
- Marketing Strategy & Visibility
What We Stand For
01.
Integrity
We operate with honesty, transparency, and respect – always.
02.
Practicality
We focus on real, actionable solutions that drive measurable results.
03.
Collaboration
We work alongside you, adapting to your needs and becoming an extension of your team.
04.
Excellence
We hold ourselves to high standards in everything we do – from strategic advice to day-to-day support.
05.
Continuous Improvement
We’re always looking for smarter, more efficient ways to help your business succeed.
06.
Client-Centered Service
Your goals, challenges, and success are always our top priority.
Meet Melinda
Director & Founder, BAS-AU
With over 24 years of leadership and operational experience across multiple industries, Melinda Hanekroot is the Founder and Director of Business Advisory Services Australia (BAS-AU). A hands-on business advisor and fractional executive, she blends strategic insight with practical execution to help business owners improve profitability, streamline operations, and build sustainable growth.
Melinda has led national teams, managed multimillion-dollar portfolios, and driven major transformations - from developing national sales teams to turning struggling operations into profitable enterprises. At BAS-AU, she partners with clients to deliver clarity, structure, and measurable results.
Melinda Hanekroot
Why Choose Us?
Running a business is challenging – but you don’t have to do it alone. At BAS-AU, we provide practical, hands-on support that actually makes a difference. Here’s why businesses choose us:
We don’t just give advice – we help you put it into action with hands-on support that delivers real results.
No generic solutions. Our approach is always shaped by your goals, industry, and stage of growth.
From business strategy and sales to marketing, compliance, executive support, and process optimisation – we’ve got you covered.
No jargon, no endless reports. We focus on practical steps you can take to see immediate improvements.
With over 18 years of experience in business leadership, sales, and operational management, we know what works.
We operate with integrity, discretion, and a commitment to your success.
Ready to Get Started?
Contact us today for a free, no-pressure consultation to find out how we can help you and your business.