About Us
Welcome to Business Advisory Services Australia
At BAS-AU, we think outside of the box, providing a tailored approach for every engagement.
Who Are We
BAS-AU is a trusted business advisory service for Australian businesses. We provide management consultant and fractional executive services to Australian business owners wanting to increase profit margins, diversify revenue streams, and streamline operations.
Our Mission
Our mission is to provide Australian business owners with real-world advice and practical, hands-on support to stabilise, streamline and grow in a sustainable and profitable manner.
What We Do
- Business Strategy & Advice
- Sales & Growth
- Systems & Financial Optimisation
- Executive & Operational Support
- People, Policy & Compliance
What We Stand For
01.
Integrity
We operate with honesty, transparency, and respect – always.
02.
Practicality
We focus on real, actionable solutions that drive measurable results.
03.
Collaboration
We work alongside you, adapting to your needs and becoming an extension of your team.
04.
Excellence
We hold ourselves to high standards in everything we do – from strategic advice to day-to-day support.
05.
Continuous Improvement
We’re always looking for smarter, more efficient ways to help your business succeed.
06.
Client-Centered Service
Your goals, challenges, and success are always our top priority.
Meet Melinda
Director & Founder, BAS-AU
With over 24 years of leadership and operational experience across multiple industries, Melinda Hanekroot is the Founder and Director of Business Advisory Services Australia (BAS-AU). A hands-on business advisor and fractional executive, she blends strategic insight with practical execution to help business owners improve profitability, streamline operations, and build sustainable growth.
Melinda has led national teams, managed multimillion-dollar portfolios, and driven major transformations - from developing national sales teams to turning struggling operations into profitable enterprises. At BAS-AU, she partners with clients to deliver clarity, structure, and measurable results.
Melinda Hanekroot
Why Choose Us?
Business performance is shaped by more than surface-level issues. Many business challenges trace back to how the organisation operates behind the scenes. At BAS-AU, we know that stronger business performance begins with knowing what will actually drive the results.
Here’s why many businesses continuously choose us for business consulting:
At BAS-AU, we respect the value of your time. That is why we thoroughly examine revenue, cost, pricing, and delivery before providing guidance. None of our work is templated – we do not force your business into a cookie-cutter model.
Every business works differently. To tailor our work to your business, we begin with a business review where we assess every area of your business. Advisory and implementation support then guides the next steps.
BAS-AU brings experience across strategy, management and leadership, sales activity, operations, and compliance. marketing direction, compliance, and operational leadership. As a business consultant firm, we help businesses strengthen performance across each of these functions.
Findings receive priority based on their impact or urgency. As such, we ensure efforts are directed into areas that have the greatest impact, improving cost efficiency across the business.
With over 20 years of real-world leadership experience across sales, operations, and management, we bring realistic and practical insight
Confidentiality remains central to our every engagement. We follow a structured process that protects your business information with respect and discretion.
Ready to Get Started?
Contact us today for a free, no-pressure consultation to find out how we can help you and your business.